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The web page had the following on the web page, "We specialize in matching qualified tenants with rental homes throughout the Philadelphia area." We saw that the web site said " We also offer property management, brokerage, advisory, and investment capital services." It also said " Or Learn More About Us. Im a graduate student new to Philly and REDBLOCK gave me much helpful advice on the different areas and the rental process from start to finish. They were very professional and helpful! I love my new place! REDBLOCK - Thank you for helping us find our very first place! Mike and Pam L." The header had University City property management as the highest ranking optimized keyword. This keyword is followed by Northeast Philadelphia property management, Center City property management, and Northwest Philadelphia property management which isn't as urgent as University City property management. The other words redblockrentals.com uses is South Philadelphia property management. University City available rentals is included and could not be seen by search engines.